Social media & blog marketing. Nutrition and the presentation of food are among the biggest focus areas on social networks. Anyone who makes a conscious effort to improve their diet nowadays uses the new media to help them and find inspiration. This has both a great advantage and a major disadvantage. On the one hand, we are able to communicate in a very topic and target-group-specific manner, enabling us to clearly position a brand. On the other hand, many companies now find it difficult to choose the right opinion leader from the ever growing range of options – they are no longer able to see the wood for the trees. We understand which influencers are really important, have already been working with them for many years and know exactly what message to communicate via whom. Social media activities, blogger campaigns and workshops therefore naturally form part of the constant measures that we effectively implement for Silver Fern Farms.