360-degree campaign. Outstanding products deserve outstanding campaigns. For the Zespri SunGold Kiwi product launch, we developed and realised a 360-degree campaign, which is unique in many respects – not just in the company’s history. Some 200 promoters distributed around 165,000 kiwis in three major German cities. At the same time, we also provided over 50 million contacts with a nationwide campaign involving TV, radio, print, online and external advertising media. Successful press work with numerous publications, concerted tasting campaigns at the PoS as well as guerilla marketing measures rounded off the campaign. This is what we call 360-degree communication.