Large-scale campaigns. If you want to focus on range and increase awareness of your brand, out-of-home media is crucial. When it comes to the external advertising, however, the key is in stripping things back to the essentials. The core statement has to be succinctly presented and understood at a glance. But that alone is not enough. The first hurdle lies in perfecting the layout. This needs a creative, striking and appealing design – one that conveys a positive feeling. We have developed strong large-scale campaigns for Zespri Kiwis for many years now with a lasting and measurable impact. It’s no wonder that our poster motif has already been voted one of the best poster motifs of the month.